MO vs NOW: Correlation
Measured on weekly returns over the past three years, Altria (MO) and ServiceNow (NOW) carry a correlation of -0.23, a negative link.
Data as of 2026-08-27 · refreshed every trading day · weekly returns · methodology
How correlated are MO and NOW?
Across a 3-year window, the weekly returns of MO and NOW correlate at -0.23, negative, meaning they tend to move in opposite directions. Lately the two have drifted apart, with the 1-year correlation at -0.34 versus -0.23 over 3 years. Stretching to 5 years gives -0.12, with an annualized covariance of -218.3 %².
By 3-year correlation, NOW places #39 of the 49 assets tracked against MO. Their recent paths diverged sharply: over the last 12 months MO outperformed by 30.9 percentage points (+8.8% for MO against -22.1% for NOW). Across three years, the rolling one-year figure varied moderately, from -0.35 to 0.06. Note the risk asymmetry: NOW runs 2.0 times the annualized volatility of the other leg, so equal-weighting the two is not an equal-risk position.
How is this computed?
Pearson correlation on weekly returns: ρ(A,B) = cov(rA, rB) / (σA · σB), over windows of 52, 156 and 260 weeks. Covariance is annualized (×52) and expressed in %². Full definitions on the methodology page.
MO vs NOW: side by side
| MO (Altria) | NOW (ServiceNow) | |
|---|---|---|
| 1-year return | +8.8% | -22.1% |
| 5-year return | +100.4% | +7.9% |
| Volatility (ann.) | 21.8% | 43.2% |
| Beta vs S&P 500 | -0.07 | 1.38 |
| Max drawdown (3Y) | -16.4% | -64.5% |
| Market cap | $113.0B | $143.1B |
| P/E (trailing) | 14.6 | 78.7 |
| Dividend yield | 6.13% | 0.00% |
| Sector / category | Consumer Staples | Information Technology |
Year-by-year returns
| Year | MO | NOW |
|---|---|---|
| 2022 | +4.4% | -40.2% |
| 2023 | -3.7% | +82.0% |
| 2024 | +40.8% | +50.1% |
| 2025 | +18.2% | -27.7% |
| 2026 | +21.1% | -9.6% |
Calendar-year price returns; the current year is year-to-date as of the data date above.
Are MO and NOW good diversifiers for each other?
Yes. With a correlation of -0.23, MO and NOW have moved largely independently, which makes them a genuinely diversifying pair by historical standards.
FAQ
What is the correlation between MO and NOW?
Using weekly returns as of 2026-08-27: -0.23 over 3 years, with -0.34 over the last year and -0.12 over 5 years.
Is NOW a good diversifier for MO?
Yes. With a correlation of -0.23, MO and NOW have moved largely independently, which makes them a genuinely diversifying pair by historical standards.
What does a correlation of -0.23 mean?
On the −1 to +1 scale, -0.23 describes how much the two returns move together: +1 is lockstep, 0 is independence, negative values mean opposite directions. It says nothing about which performed better.
Use this data
$ curl https://www.pairbook.io/api/v1/pairs/mo-vs-now.json
Drop this badge in a README or notebook; it updates with the data:
[](https://www.pairbook.io/pair/mo-vs-now/)
No key needed, free to use. Full endpoint list in the API documentation.
Related comparisons
Hubs: MO correlations · NOW correlations
