NOW correlations (ServiceNow)
Which assets move with NOW and which ones diversify it, computed from weekly returns across 4756 stocks and ETFs.
Data as of 2026-08-27 · refreshed every trading day · Information Technology · Systems Software
Volatility (ann.)
43.2%
3y weekly
Beta vs S&P 500
1.38
3y weekly
1-year return
-22.1%
price, adjusted
5-year return
+7.9%
price, adjusted
Market cap
$143.1B
latest
P/E ratio
78.7
trailing
Max drawdown
-64.5%
3y, daily closes
NOW over the last 12 months, weekly closes indexed to 100 at the start.
Stocks and ETFs most correlated with NOW
| Asset | Correlation (3Y) | ||
|---|---|---|---|
| CRM | Salesforce | 0.74 | |
| MSFT | Microsoft | 0.68 | |
| WDAY | Workday, Inc. | 0.67 | |
| HUBS | HubSpot, Inc. | 0.66 | |
| DT | Dynatrace, Inc. | 0.65 | |
| SAP | SAP SE | 0.65 | |
| PD | PagerDuty, Inc. | 0.64 | |
| RBRK | Rubrik, Inc. | 0.64 | |
| MANH | Manhattan Associates, Inc. | 0.64 | |
| GWRE | Guidewire Software, Inc. | 0.64 | |
| TEAM | Atlassian Corporation | 0.64 | |
| SNOW | Snowflake Inc. | 0.63 | |
| DSGX | The Descartes Systems Group Inc. | 0.63 | |
| ADBE | Adobe Inc. | 0.62 | |
| AMPL | Amplitude, Inc. | 0.62 |
Best diversifiers for NOW
These are the assets whose returns had the least to do with NOW's, historically the most independent picks in our universe.
| Asset | Correlation (3Y) | ||
|---|---|---|---|
| FNGD | MicroSectors FANG Index -3X Inverse Leveraged ETNs due | -0.58 | |
| VXZ | iPath Series B S&P 500 VIX Mid-Term Futures ETN | -0.34 | |
| VXX | iPath Series B S&P 500 VIX Short-Term Futures ETN | -0.32 | |
| NJR | NewJersey Resources Corporation | -0.25 | |
| ED | Consolidated Edison | -0.24 | |
| MO | Altria | -0.23 | |
| AEP | American Electric Power | -0.23 | |
| PEP | PepsiCo | -0.21 | |
| DUK | Duke Energy | -0.21 | |
| BTI | British American Tobacco Industries, p.l.c. | -0.20 |
NOW vs benchmarks
NOW vs its peers
Get NOW data as JSON
$ curl https://www.pairbook.io/api/v1/symbols/now.jsonCorrelations, diversifiers, beta and volatility for NOW, plus one endpoint per pair. API documentation.
NOW inside major ETFs
| ETF | NOW weight | |
|---|---|---|
| USMV | iShares MSCI USA Min Vol Factor ETF | 0.93% |
| XLK | Technology Select Sector SPDR Fund | 0.87% |
| VUG | Vanguard Growth ETF | 0.34% |
| RSP | Invesco S&P 500 Equal Weight ETF | 0.22% |
| SPYG | SPDR Portfolio S&P 500 Growth ETF | 0.22% |
| IVV | iShares Core S&P 500 ETF | 0.2% |
| SPY | SPDR S&P 500 ETF Trust | 0.2% |
| VOO | Vanguard S&P 500 ETF | 0.18% |
| SPYV | SPDR Portfolio S&P 500 Value ETF | 0.17% |
| VTI | Vanguard Total Stock Market ETF | 0.16% |
