INTU vs NOW: Correlation
How closely do Intuit (INTU) and ServiceNow (NOW) trade together? Their weekly returns over three years give a correlation of 0.56, which is moderate.
Data as of 2026-08-27 · refreshed every trading day · weekly returns · methodology
How correlated are INTU and NOW?
On 3 years of weekly data the INTU/NOW correlation comes out at 0.56, moderate. Recent behaviour matches the longer record: 0.60 over 1 year against 0.56 over 3. The 5-year figure is 0.62, and annualized covariance runs at 868.2 %².
In INTU's tracked universe of 45 assets, NOW sits right near the top at #2. The last year tells two different stories: NOW led by 24.8 percentage points, -46.9% for INTU against -22.1% for NOW. On a rolling one-year basis the correlation drifted between 0.39 and 0.73, a moderate band.
How is this computed?
Pearson correlation on weekly returns: ρ(A,B) = cov(rA, rB) / (σA · σB), over windows of 52, 156 and 260 weeks. Covariance is annualized (×52) and expressed in %². Full definitions on the methodology page.
INTU vs NOW: side by side
| INTU (Intuit) | NOW (ServiceNow) | |
|---|---|---|
| 1-year return | -46.9% | -22.1% |
| 5-year return | -36.2% | +7.9% |
| Volatility (ann.) | 36.2% | 43.2% |
| Beta vs S&P 500 | 0.70 | 1.38 |
| Max drawdown (3Y) | -68.2% | -64.5% |
| Market cap | $95.2B | $143.1B |
| P/E (trailing) | 21.0 | 78.7 |
| Dividend yield | 1.39% | 0.00% |
| Sector / category | Information Technology | Information Technology |
Year-by-year returns
| Year | INTU | NOW |
|---|---|---|
| 2022 | -39.1% | -40.2% |
| 2023 | +61.8% | +82.0% |
| 2024 | +1.2% | +50.1% |
| 2025 | +6.1% | -27.7% |
| 2026 | -47.0% | -9.6% |
Calendar-year price returns; the current year is year-to-date as of the data date above.
Are INTU and NOW good diversifiers for each other?
Somewhat, no more. With 0.56 correlation, most large moves hit both names, and the diversification benefit stays modest.
FAQ
What is the correlation between INTU and NOW?
Using weekly returns as of 2026-08-27: 0.56 over 3 years, with 0.60 over the last year and 0.62 over 5 years.
Is NOW a good diversifier for INTU?
Somewhat, no more. With 0.56 correlation, most large moves hit both names, and the diversification benefit stays modest.
What does a correlation of 0.56 mean?
Correlation ranges from −1 to +1. Values near +1 mean two assets move together, near 0 that they move independently, and negative values that they tend to move in opposite directions. It measures co-movement, not performance.
Use this data
$ curl https://www.pairbook.io/api/v1/pairs/intu-vs-now.json
Drop this badge in a README or notebook; it updates with the data:
[](https://www.pairbook.io/pair/intu-vs-now/)
No key needed, free to use. Full endpoint list in the API documentation.
Related comparisons
Hubs: INTU correlations · NOW correlations
