HUBS vs INTU: Correlation
HubSpot, Inc. (HUBS) and Intuit (INTU) show a moderate relationship: their 3-year correlation of weekly returns is 0.54.
Data as of 2026-08-27 · refreshed every trading day · weekly returns · methodology
How correlated are HUBS and INTU?
On 3 years of weekly data the HUBS/INTU correlation comes out at 0.54, moderate. The relationship has been stable: the 1-year correlation (0.63) sits close to the 3-year figure. The 5-year figure is 0.59, and annualized covariance runs at 992.9 %².
By 3-year correlation, INTU places #13 of the 30 assets tracked against HUBS. Neither side won the trailing year by much: -45.5% against -46.9%.
How is this computed?
Pearson correlation on weekly returns: ρ(A,B) = cov(rA, rB) / (σA · σB), over windows of 52, 156 and 260 weeks. Covariance is annualized (×52) and expressed in %². Full definitions on the methodology page.
HUBS vs INTU: side by side
| HUBS (HubSpot, Inc.) | INTU (Intuit) | |
|---|---|---|
| 1-year return | -45.5% | -46.9% |
| 5-year return | -63.5% | -36.2% |
| Volatility (ann.) | 50.4% | 36.2% |
| Beta vs S&P 500 | 1.18 | 0.70 |
| Max drawdown (3Y) | -79.2% | -68.2% |
| Market cap | $13.1B | $95.2B |
| P/E (trailing) | 90.7 | 21.0 |
| Dividend yield | 0.00% | 1.39% |
| Sector / category | US Listed | Information Technology |
Year-by-year returns
| Year | HUBS | INTU |
|---|---|---|
| 2022 | -56.1% | -39.1% |
| 2023 | +100.8% | +61.8% |
| 2024 | +20.0% | +1.2% |
| 2025 | -42.4% | +6.1% |
| 2026 | -36.2% | -47.0% |
Calendar-year price returns; the current year is year-to-date as of the data date above.
Are HUBS and INTU good diversifiers for each other?
Only partially. A correlation of 0.54 means HUBS and INTU share most of their swings. Pairing them dampens volatility somewhat, but it will not protect against a common drawdown.
FAQ
What is the correlation between HUBS and INTU?
As of 2026-08-27, the correlation of weekly returns between HUBS and INTU is 0.54 over 3 years, 0.63 over 1 year and 0.59 over 5 years.
Is INTU a good diversifier for HUBS?
Only partially. A correlation of 0.54 means HUBS and INTU share most of their swings. Pairing them dampens volatility somewhat, but it will not protect against a common drawdown.
What does a correlation of 0.54 mean?
Correlation ranges from −1 to +1. Values near +1 mean two assets move together, near 0 that they move independently, and negative values that they tend to move in opposite directions. It measures co-movement, not performance.
Use this data
$ curl https://www.pairbook.io/api/v1/pairs/hubs-vs-intu.json
Markdown for the live badge, attribution link included:
[](https://www.pairbook.io/pair/hubs-vs-intu/)
The core API is free. Terms and every endpoint in the API documentation.
Related comparisons
Hubs: HUBS correlations · INTU correlations
