CRM vs HUBS: Correlation
Salesforce (CRM) and HubSpot, Inc. (HUBS) show a strong relationship: their 3-year correlation of weekly returns is 0.71.
Data as of 2026-08-27 · refreshed every trading day · weekly returns · methodology
How correlated are CRM and HUBS?
Over the past 3 years, CRM and HUBS moved with a correlation of 0.71, which is strong. Recent behaviour matches the longer record: 0.75 over 1 year against 0.71 over 3. Over 5 years the correlation is 0.70, and the annualized covariance of weekly returns is 1353.8 %².
HUBS is one of the assets that tracks CRM most closely: it ranks #3 out of the 68 assets we track against CRM. Correlation aside, the last 12 months split them widely, with CRM ahead by 47.1 points (+1.6% versus -45.5%).
How is this computed?
Pearson correlation on weekly returns: ρ(A,B) = cov(rA, rB) / (σA · σB), over windows of 52, 156 and 260 weeks. Covariance is annualized (×52) and expressed in %². Full definitions on the methodology page.
CRM vs HUBS: side by side
| CRM (Salesforce) | HUBS (HubSpot, Inc.) | |
|---|---|---|
| 1-year return | +1.6% | -45.5% |
| 5-year return | -3.2% | -63.5% |
| Volatility (ann.) | 37.6% | 50.4% |
| Beta vs S&P 500 | 1.21 | 1.18 |
| Max drawdown (3Y) | -58.7% | -79.2% |
| Market cap | $207.4B | $13.1B |
| P/E (trailing) | 18.8 | 90.7 |
| Dividend yield | 0.00% | 0.00% |
| Sector / category | Information Technology | US Listed |
Year-by-year returns
| Year | CRM | HUBS |
|---|---|---|
| 2022 | -47.8% | -56.1% |
| 2023 | +98.5% | +100.8% |
| 2024 | +27.8% | +20.0% |
| 2025 | -20.2% | -42.4% |
| 2026 | -4.4% | -36.2% |
Calendar-year price returns; the current year is year-to-date as of the data date above.
Are CRM and HUBS good diversifiers for each other?
Only partially. A correlation of 0.71 means CRM and HUBS share most of their swings. Pairing them dampens volatility somewhat, but it will not protect against a common drawdown.
FAQ
What is the correlation between CRM and HUBS?
Using weekly returns as of 2026-08-27: 0.71 over 3 years, with 0.75 over the last year and 0.70 over 5 years.
Is HUBS a good diversifier for CRM?
Only partially. A correlation of 0.71 means CRM and HUBS share most of their swings. Pairing them dampens volatility somewhat, but it will not protect against a common drawdown.
What does a correlation of 0.71 mean?
Correlation ranges from −1 to +1. Values near +1 mean two assets move together, near 0 that they move independently, and negative values that they tend to move in opposite directions. It measures co-movement, not performance.
Use this data
$ curl https://www.pairbook.io/api/v1/pairs/crm-vs-hubs.json
Markdown for the live badge, attribution link included:
[](https://www.pairbook.io/pair/crm-vs-hubs/)
The core API is free. Terms and every endpoint in the API documentation.
Related comparisons
Hubs: CRM correlations · HUBS correlations
