HUBS vs KVYO: Correlation
HubSpot, Inc. (HUBS) and Klaviyo, Inc. Series A (KVYO) show a moderate relationship: their 3-year correlation of weekly returns is 0.57.
Data as of 2026-08-27 · refreshed every trading day · weekly returns · methodology
How correlated are HUBS and KVYO?
Across a 3-year window, the weekly returns of HUBS and KVYO correlate at 0.57, moderate. Lately the two have moved closer together, with the 1-year correlation at 0.69 versus 0.57 over 3 years. Stretching to 5 years gives n/a, with an annualized covariance of 1723.8 %².
By 3-year correlation, KVYO places #9 of the 30 assets tracked against HUBS. On 12-month performance KVYO holds a 6.6-point edge, -45.5% against -38.9%.
How is this computed?
Pearson correlation on weekly returns: ρ(A,B) = cov(rA, rB) / (σA · σB), over windows of 52, 156 and 260 weeks. Covariance is annualized (×52) and expressed in %². Full definitions on the methodology page.
HUBS vs KVYO: side by side
| HUBS (HubSpot, Inc.) | KVYO (Klaviyo, Inc. Series A) | |
|---|---|---|
| 1-year return | -45.5% | -38.9% |
| 5-year return | -63.5% | n/a |
| Volatility (ann.) | 50.4% | 60.2% |
| Beta vs S&P 500 | 1.18 | 1.09 |
| Max drawdown (3Y) | -79.2% | -73.9% |
| Market cap | $13.1B | $5.9B |
| P/E (trailing) | 90.7 | 653.7 |
| Dividend yield | 0.00% | 0.00% |
| Sector / category | US Listed | US Listed |
Year-by-year returns
| Year | HUBS | KVYO |
|---|---|---|
| 2022 | -56.1% | – |
| 2023 | +100.8% | – |
| 2024 | +20.0% | +48.5% |
| 2025 | -42.4% | -21.3% |
| 2026 | -36.2% | -39.6% |
Calendar-year price returns; the current year is year-to-date as of the data date above.
Are HUBS and KVYO good diversifiers for each other?
Somewhat, no more. With 0.57 correlation, most large moves hit both names, and the diversification benefit stays modest.
FAQ
What is the correlation between HUBS and KVYO?
The HUBS/KVYO correlation stands at 0.57 on a 3-year window (1 year: 0.69, 5 years: n/a), computed from weekly returns as of 2026-08-27.
Is KVYO a good diversifier for HUBS?
Somewhat, no more. With 0.57 correlation, most large moves hit both names, and the diversification benefit stays modest.
What does a correlation of 0.57 mean?
A reading of 0.57 sits on a scale from −1 (opposite moves) through 0 (unrelated) to +1 (identical moves). Correlation captures direction, not magnitude or performance.
Use this data
$ curl https://www.pairbook.io/api/v1/pairs/hubs-vs-kvyo.json
Drop this badge in a README or notebook; it updates with the data:
[](https://www.pairbook.io/pair/hubs-vs-kvyo/)
The core API is free. Terms and every endpoint in the API documentation.
Related comparisons
Hubs: HUBS correlations · KVYO correlations
