TAP vs TTD: Correlation
Molson Coors Beverage Company (TAP) and Trade Desk (The) (TTD) show a negative relationship: their 3-year correlation of weekly returns is -0.20.
Data as of 2026-08-27 · refreshed every trading day · weekly returns · methodology
How correlated are TAP and TTD?
Across a 3-year window, the weekly returns of TAP and TTD correlate at -0.20, negative, meaning they tend to move in opposite directions. Little has changed lately, as the 1-year reading of -0.23 lands near the 3-year figure. Stretching to 5 years gives -0.03, with an annualized covariance of -296.3 %².
By 3-year correlation, TTD places #33 of the 38 assets tracked against TAP. Correlation aside, the last 12 months split them widely, with TAP ahead by 59.5 points (-15.0% versus -74.5%). This link changes with the market regime, having swung between -0.42 and 0.28 on a rolling one-year basis. Risk is not evenly split, since TTD carries 2.5 times the volatility of the other side.
How is this computed?
Pearson correlation on weekly returns: ρ(A,B) = cov(rA, rB) / (σA · σB), over windows of 52, 156 and 260 weeks. Covariance is annualized (×52) and expressed in %². Full definitions on the methodology page.
TAP vs TTD: side by side
| TAP (Molson Coors Beverage Company) | TTD (Trade Desk (The)) | |
|---|---|---|
| 1-year return | -15.0% | -74.5% |
| 5-year return | +3.9% | -83.4% |
| Volatility (ann.) | 23.9% | 60.7% |
| Beta vs S&P 500 | 0.15 | 1.23 |
| Max drawdown (3Y) | -38.8% | -90.7% |
| Market cap | $7.8B | $6.3B |
| P/E (trailing) | – | 15.4 |
| Dividend yield | 4.51% | 0.00% |
| Sector / category | Consumer Staples | Communication Services |
Year-by-year returns
| Year | TAP | TTD |
|---|---|---|
| 2022 | +14.4% | -51.1% |
| 2023 | +22.2% | +60.5% |
| 2024 | -3.4% | +63.3% |
| 2025 | -15.5% | -67.7% |
| 2026 | -8.8% | -64.6% |
Calendar-year price returns; the current year is year-to-date as of the data date above.
Are TAP and TTD good diversifiers for each other?
Yes: at -0.20, the two have gone their own ways historically, which is what genuine diversification looks like.
FAQ
What is the correlation between TAP and TTD?
As of 2026-08-27, the correlation of weekly returns between TAP and TTD is -0.20 over 3 years, -0.23 over 1 year and -0.03 over 5 years.
Is TTD a good diversifier for TAP?
Yes: at -0.20, the two have gone their own ways historically, which is what genuine diversification looks like.
What does a correlation of -0.20 mean?
A reading of -0.20 sits on a scale from −1 (opposite moves) through 0 (unrelated) to +1 (identical moves). Correlation captures direction, not magnitude or performance.
Use this data
$ curl https://www.pairbook.io/api/v1/pairs/tap-vs-ttd.json
Drop this badge in a README or notebook; it updates with the data:
[](https://www.pairbook.io/pair/tap-vs-ttd/)
Free with attribution; caching and terms are described in the API documentation.
Related comparisons
Hubs: TAP correlations · TTD correlations
