PAPL vs WSM: Correlation
Measured on weekly returns over the past three years, Pineapple Financial Inc. (PAPL) and Williams-Sonoma, Inc. (WSM) carry a correlation of -0.15, a negative link.
Data as of 2026-08-27 · refreshed every trading day · weekly returns · methodology
How correlated are PAPL and WSM?
Over the past 3 years, PAPL and WSM moved with a correlation of -0.15, which is negative, meaning they tend to move in opposite directions. Recent behaviour matches the longer record: -0.16 over 1 year against -0.15 over 3. Over 5 years the correlation is n/a, and the annualized covariance of weekly returns is -1198.6 %².
Within PAPL's tracked universe of 51 assets, WSM comes in at #12 by 3-year correlation. The last year tells two different stories: WSM led by 96.5 percentage points, -70.7% for PAPL against +25.8% for WSM. One caveat on sizing: PAPL is 4.2 times as volatile as the other leg, so an equal-dollar split is far from equal-risk.
How is this computed?
Pearson correlation on weekly returns: ρ(A,B) = cov(rA, rB) / (σA · σB), over windows of 52, 156 and 260 weeks. Covariance is annualized (×52) and expressed in %². Full definitions on the methodology page.
PAPL vs WSM: side by side
| PAPL (Pineapple Financial Inc.) | WSM (Williams-Sonoma, Inc.) | |
|---|---|---|
| 1-year return | -70.7% | +25.8% |
| 5-year return | n/a | +182.0% |
| Volatility (ann.) | 181.2% | 43.0% |
| Beta vs S&P 500 | -0.73 | 1.33 |
| Max drawdown (3Y) | -99.4% | -36.8% |
| Market cap | – | $28.1B |
| P/E (trailing) | – | 24.4 |
| Dividend yield | 0.00% | 0.56% |
| Sector / category | US Listed | Consumer Discretionary |
Year-by-year returns
| Year | PAPL | WSM |
|---|---|---|
| 2022 | – | -30.5% |
| 2023 | – | +80.2% |
| 2024 | -74.7% | +86.6% |
| 2025 | -84.4% | -2.1% |
| 2026 | -25.5% | +34.9% |
Calendar-year price returns; the current year is year-to-date as of the data date above.
Are PAPL and WSM good diversifiers for each other?
Yes: at -0.15, the two have gone their own ways historically, which is what genuine diversification looks like.
FAQ
What is the correlation between PAPL and WSM?
Using weekly returns as of 2026-08-27: -0.15 over 3 years, with -0.16 over the last year and n/a over 5 years.
Is WSM a good diversifier for PAPL?
Yes: at -0.15, the two have gone their own ways historically, which is what genuine diversification looks like.
What does a correlation of -0.15 mean?
On the −1 to +1 scale, -0.15 describes how much the two returns move together: +1 is lockstep, 0 is independence, negative values mean opposite directions. It says nothing about which performed better.
Use this data
$ curl https://www.pairbook.io/api/v1/pairs/papl-vs-wsm.json
Markdown for the live badge, attribution link included:
[](https://www.pairbook.io/pair/papl-vs-wsm/)
No key needed, free to use. Full endpoint list in the API documentation.
Related comparisons
Hubs: PAPL correlations · WSM correlations
