KO vs TTD: Correlation
Measured on weekly returns over the past three years, Coca-Cola Company (The) (KO) and Trade Desk (The) (TTD) carry a correlation of -0.23, a negative link.
Data as of 2026-08-27 · refreshed every trading day · weekly returns · methodology
How correlated are KO and TTD?
On 3 years of weekly data the KO/TTD correlation comes out at -0.23, negative, meaning they tend to move in opposite directions. The relationship has been stable: the 1-year correlation (-0.20) sits close to the 3-year figure. The 5-year figure is -0.04, and annualized covariance runs at -215.4 %².
By 3-year correlation, TTD places #38 of the 43 assets tracked against KO. Correlation aside, the last 12 months split them widely, with KO ahead by 107.6 points (+33.1% versus -74.5%). The relationship is regime-dependent: the rolling one-year correlation swung between -0.39 and 0.18 over the past three years, so this pair behaves very differently depending on the market environment. Note the risk asymmetry: TTD runs 3.9 times the annualized volatility of the other leg, so equal-weighting the two is not an equal-risk position.
How is this computed?
Pearson correlation on weekly returns: ρ(A,B) = cov(rA, rB) / (σA · σB), over windows of 52, 156 and 260 weeks. Covariance is annualized (×52) and expressed in %². Full definitions on the methodology page.
KO vs TTD: side by side
| KO (Coca-Cola Company (The)) | TTD (Trade Desk (The)) | |
|---|---|---|
| 1-year return | +33.1% | -74.5% |
| 5-year return | +83.8% | -83.4% |
| Volatility (ann.) | 15.4% | 60.7% |
| Beta vs S&P 500 | 0.11 | 1.23 |
| Max drawdown (3Y) | -15.5% | -90.7% |
| Market cap | $383.2B | $6.3B |
| P/E (trailing) | 27.0 | 15.4 |
| Dividend yield | 2.31% | 0.00% |
| Sector / category | Consumer Staples | Communication Services |
Year-by-year returns
| Year | KO | TTD |
|---|---|---|
| 2022 | +10.6% | -51.1% |
| 2023 | -4.4% | +60.5% |
| 2024 | +8.9% | +63.3% |
| 2025 | +15.6% | -67.7% |
| 2026 | +29.1% | -64.6% |
Calendar-year price returns; the current year is year-to-date as of the data date above.
Are KO and TTD good diversifiers for each other?
By historical standards, yes. A correlation of -0.23 means the two rarely move for the same reasons.
FAQ
What is the correlation between KO and TTD?
Using weekly returns as of 2026-08-27: -0.23 over 3 years, with -0.20 over the last year and -0.04 over 5 years.
Is TTD a good diversifier for KO?
By historical standards, yes. A correlation of -0.23 means the two rarely move for the same reasons.
What does a correlation of -0.23 mean?
A reading of -0.23 sits on a scale from −1 (opposite moves) through 0 (unrelated) to +1 (identical moves). Correlation captures direction, not magnitude or performance.
Use this data
$ curl https://www.pairbook.io/api/v1/pairs/ko-vs-ttd.json
Drop this badge in a README or notebook; it updates with the data:
[](https://www.pairbook.io/pair/ko-vs-ttd/)
Free with attribution; caching and terms are described in the API documentation.
Related comparisons
Hubs: KO correlations · TTD correlations
