KO vs RDDT: Correlation
Coca-Cola Company (The) (KO) and Reddit (RDDT) show a negative relationship: their 3-year correlation of weekly returns is -0.26.
Data as of 2026-08-27 · refreshed every trading day · weekly returns · methodology
How correlated are KO and RDDT?
On 3 years of weekly data the KO/RDDT correlation comes out at -0.26, negative, meaning they tend to move in opposite directions. The link has loosened recently: the 1-year correlation (-0.47) runs below the 3-year figure (-0.26). The 5-year figure is n/a, and annualized covariance runs at -307.2 %².
Among the 43 assets we track against KO, RDDT sits near the bottom by co-movement, at rank #43. Correlation aside, the last 12 months split them widely, with KO ahead by 60.2 points (+33.1% versus -27.1%). Across three years, the rolling one-year figure varied moderately, from -0.46 to -0.11. Note the risk asymmetry: RDDT runs 4.9 times the annualized volatility of the other leg, so equal-weighting the two is not an equal-risk position.
How is this computed?
Pearson correlation on weekly returns: ρ(A,B) = cov(rA, rB) / (σA · σB), over windows of 52, 156 and 260 weeks. Covariance is annualized (×52) and expressed in %². Full definitions on the methodology page.
KO vs RDDT: side by side
| KO (Coca-Cola Company (The)) | RDDT (Reddit) | |
|---|---|---|
| 1-year return | +33.1% | -27.1% |
| 5-year return | +83.8% | n/a |
| Volatility (ann.) | 15.4% | 75.2% |
| Beta vs S&P 500 | 0.11 | 2.59 |
| Max drawdown (3Y) | -15.5% | -61.4% |
| Market cap | $383.2B | $29.6B |
| P/E (trailing) | 27.0 | 36.1 |
| Dividend yield | 2.31% | 0.00% |
| Sector / category | Consumer Staples | Communication Services |
Year-by-year returns
| Year | KO | RDDT |
|---|---|---|
| 2022 | +10.6% | – |
| 2023 | -4.4% | – |
| 2024 | +8.9% | – |
| 2025 | +15.6% | +40.6% |
| 2026 | +29.1% | -33.0% |
Calendar-year price returns; the current year is year-to-date as of the data date above.
Are KO and RDDT good diversifiers for each other?
By historical standards, yes. A correlation of -0.26 means the two rarely move for the same reasons.
FAQ
What is the correlation between KO and RDDT?
Using weekly returns as of 2026-08-27: -0.26 over 3 years, with -0.47 over the last year and n/a over 5 years.
Is RDDT a good diversifier for KO?
By historical standards, yes. A correlation of -0.26 means the two rarely move for the same reasons.
What does a correlation of -0.26 mean?
A reading of -0.26 sits on a scale from −1 (opposite moves) through 0 (unrelated) to +1 (identical moves). Correlation captures direction, not magnitude or performance.
Use this data
$ curl https://www.pairbook.io/api/v1/pairs/ko-vs-rddt.json
Markdown for the live badge, attribution link included:
[](https://www.pairbook.io/pair/ko-vs-rddt/)
No key needed, free to use. Full endpoint list in the API documentation.
Related comparisons
Hubs: KO correlations · RDDT correlations
