DSP vs NOW: Correlation
How closely do Viant Technology Inc. (DSP) and ServiceNow (NOW) trade together? Their weekly returns over three years give a correlation of 0.47, which is moderate.
Data as of 2026-08-27 · refreshed every trading day · weekly returns · methodology
How correlated are DSP and NOW?
Over the past 3 years, DSP and NOW moved with a correlation of 0.47, which is moderate. Recent behaviour matches the longer record: 0.51 over 1 year against 0.47 over 3. Over 5 years the correlation is 0.48, and the annualized covariance of weekly returns is 1248.1 %².
Few assets follow DSP as closely as NOW, which ranks #3 of 13 tracked partners. The last year tells two different stories: DSP led by 48.6 percentage points, +26.5% for DSP against -22.1% for NOW.
How is this computed?
Pearson correlation on weekly returns: ρ(A,B) = cov(rA, rB) / (σA · σB), over windows of 52, 156 and 260 weeks. Covariance is annualized (×52) and expressed in %². Full definitions on the methodology page.
DSP vs NOW: side by side
| DSP (Viant Technology Inc.) | NOW (ServiceNow) | |
|---|---|---|
| 1-year return | +26.5% | -22.1% |
| 5-year return | -9.6% | +7.9% |
| Volatility (ann.) | 60.9% | 43.2% |
| Beta vs S&P 500 | 1.57 | 1.38 |
| Max drawdown (3Y) | -68.6% | -64.5% |
| Market cap | $0.8B | $143.1B |
| P/E (trailing) | 34.3 | 78.7 |
| Dividend yield | 0.00% | 0.00% |
| Sector / category | US Listed | Information Technology |
Year-by-year returns
| Year | DSP | NOW |
|---|---|---|
| 2022 | -58.6% | -40.2% |
| 2023 | +71.4% | +82.0% |
| 2024 | +175.6% | +50.1% |
| 2025 | -36.6% | -27.7% |
| 2026 | +5.3% | -9.6% |
Calendar-year price returns; the current year is year-to-date as of the data date above.
Are DSP and NOW good diversifiers for each other?
A fair diversifier. At 0.47, enough of each asset's movement is its own that the pair has smoothed outcomes historically.
FAQ
What is the correlation between DSP and NOW?
Using weekly returns as of 2026-08-27: 0.47 over 3 years, with 0.51 over the last year and 0.48 over 5 years.
Is NOW a good diversifier for DSP?
A fair diversifier. At 0.47, enough of each asset's movement is its own that the pair has smoothed outcomes historically.
What does a correlation of 0.47 mean?
A reading of 0.47 sits on a scale from −1 (opposite moves) through 0 (unrelated) to +1 (identical moves). Correlation captures direction, not magnitude or performance.
Use this data
$ curl https://www.pairbook.io/api/v1/pairs/dsp-vs-now.json
Drop this badge in a README or notebook; it updates with the data:
[](https://www.pairbook.io/pair/dsp-vs-now/)
No key needed, free to use. Full endpoint list in the API documentation.
Related comparisons
Hubs: DSP correlations · NOW correlations
