DBGI vs PRPL: Correlation
Digital Brands Group, Inc. (DBGI) and Purple Innovation, Inc. (PRPL) show a very strong relationship: their 3-year correlation of weekly returns is 0.99.
Data as of 2026-08-27 · refreshed every trading day · weekly returns · methodology
How correlated are DBGI and PRPL?
On 3 years of weekly data the DBGI/PRPL correlation comes out at 0.99, very strong, meaning they move nearly in lockstep. Recent behaviour matches the longer record: 1.00 over 1 year against 0.99 over 3. The 5-year figure is 0.98, and annualized covariance runs at 1631267.1 %².
In DBGI's tracked universe of 28 assets, PRPL sits right near the top at #2. The last year tells two different stories: PRPL led by 333.7 percentage points, -29.2% for DBGI against +304.5% for PRPL.
How is this computed?
Pearson correlation on weekly returns: ρ(A,B) = cov(rA, rB) / (σA · σB), over windows of 52, 156 and 260 weeks. Covariance is annualized (×52) and expressed in %². Full definitions on the methodology page.
DBGI vs PRPL: side by side
| DBGI (Digital Brands Group, Inc.) | PRPL (Purple Innovation, Inc.) | |
|---|---|---|
| 1-year return | -29.2% | +304.5% |
| 5-year return | -100.0% | -82.0% |
| Volatility (ann.) | 1127.2% | 1465.4% |
| Beta vs S&P 500 | -1.93 | -2.51 |
| Max drawdown (3Y) | -100.0% | -87.4% |
| Market cap | – | – |
| P/E (trailing) | – | – |
| Dividend yield | 0.00% | 0.00% |
| Sector / category | US Listed | US Listed |
Year-by-year returns
| Year | DBGI | PRPL |
|---|---|---|
| 2022 | -98.2% | -63.9% |
| 2023 | -96.9% | -78.3% |
| 2024 | -98.9% | -24.3% |
| 2025 | +610.8% | -11.4% |
| 2026 | -43.1% | +549.8% |
Calendar-year price returns; the current year is year-to-date as of the data date above.
Are DBGI and PRPL good diversifiers for each other?
No. With a correlation of 0.99, DBGI and PRPL move nearly in lockstep, so holding both adds very little diversification.
FAQ
What is the correlation between DBGI and PRPL?
As of 2026-08-27, the correlation of weekly returns between DBGI and PRPL is 0.99 over 3 years, 1.00 over 1 year and 0.98 over 5 years.
Is PRPL a good diversifier for DBGI?
No. With a correlation of 0.99, DBGI and PRPL move nearly in lockstep, so holding both adds very little diversification.
What does a correlation of 0.99 mean?
A reading of 0.99 sits on a scale from −1 (opposite moves) through 0 (unrelated) to +1 (identical moves). Correlation captures direction, not magnitude or performance.
Use this data
$ curl https://www.pairbook.io/api/v1/pairs/dbgi-vs-prpl.json
Drop this badge in a README or notebook; it updates with the data:
[](https://www.pairbook.io/pair/dbgi-vs-prpl/)
The core API is free. Terms and every endpoint in the API documentation.
Related comparisons
Hubs: DBGI correlations · PRPL correlations
