DBGI vs ROL: Correlation
Measured on weekly returns over the past three years, Digital Brands Group, Inc. (DBGI) and Rollins, Inc. (ROL) carry a correlation of -0.36, a negative link.
Data as of 2026-08-27 · refreshed every trading day · weekly returns · methodology
How correlated are DBGI and ROL?
On 3 years of weekly data the DBGI/ROL correlation comes out at -0.36, negative, meaning they tend to move in opposite directions. The link has loosened recently: the 1-year correlation (-0.52) runs below the 3-year figure (-0.36). The 5-year figure is -0.27, and annualized covariance runs at -9524.2 %².
Out of 28 assets tracked against DBGI, ROL lands near the bottom at #25. On 12-month performance DBGI holds a 6.5-point edge, -29.2% against -35.7%. Note the risk asymmetry: DBGI runs 48.6 times the annualized volatility of the other leg, so equal-weighting the two is not an equal-risk position.
How is this computed?
Pearson correlation on weekly returns: ρ(A,B) = cov(rA, rB) / (σA · σB), over windows of 52, 156 and 260 weeks. Covariance is annualized (×52) and expressed in %². Full definitions on the methodology page.
DBGI vs ROL: side by side
| DBGI (Digital Brands Group, Inc.) | ROL (Rollins, Inc.) | |
|---|---|---|
| 1-year return | -29.2% | -35.7% |
| 5-year return | -100.0% | -1.8% |
| Volatility (ann.) | 1127.2% | 23.2% |
| Beta vs S&P 500 | -1.93 | 0.51 |
| Max drawdown (3Y) | -100.0% | -44.6% |
| Market cap | – | $17.3B |
| P/E (trailing) | – | 32.7 |
| Dividend yield | 0.00% | 1.94% |
| Sector / category | US Listed | Industrials |
Year-by-year returns
| Year | DBGI | ROL |
|---|---|---|
| 2022 | -98.2% | +8.1% |
| 2023 | -96.9% | +21.2% |
| 2024 | -98.9% | +7.6% |
| 2025 | +610.8% | +31.1% |
| 2026 | -43.1% | -39.4% |
Calendar-year price returns; the current year is year-to-date as of the data date above.
Are DBGI and ROL good diversifiers for each other?
By historical standards, yes. A correlation of -0.36 means the two rarely move for the same reasons.
FAQ
What is the correlation between DBGI and ROL?
As of 2026-08-27, the correlation of weekly returns between DBGI and ROL is -0.36 over 3 years, -0.52 over 1 year and -0.27 over 5 years.
Is ROL a good diversifier for DBGI?
By historical standards, yes. A correlation of -0.36 means the two rarely move for the same reasons.
What does a correlation of -0.36 mean?
A reading of -0.36 sits on a scale from −1 (opposite moves) through 0 (unrelated) to +1 (identical moves). Correlation captures direction, not magnitude or performance.
Use this data
$ curl https://www.pairbook.io/api/v1/pairs/dbgi-vs-rol.json
Drop this badge in a README or notebook; it updates with the data:
[](https://www.pairbook.io/pair/dbgi-vs-rol/)
The core API is free. Terms and every endpoint in the API documentation.
Related comparisons
Hubs: DBGI correlations · ROL correlations
