CRTO vs HUBS: Correlation
Measured on weekly returns over the past three years, Criteo S.A. (CRTO) and HubSpot, Inc. (HUBS) carry a correlation of 0.43, a moderate link.
Data as of 2026-08-27 · refreshed every trading day · weekly returns · methodology
How correlated are CRTO and HUBS?
On 3 years of weekly data the CRTO/HUBS correlation comes out at 0.43, moderate. Lately the two have moved closer together, with the 1-year correlation at 0.59 versus 0.43 over 3 years. The 5-year figure is 0.40, and annualized covariance runs at 949.5 %².
Few assets follow CRTO as closely as HUBS, which ranks #1 of 11 tracked partners. Their recent paths diverged sharply: over the last 12 months CRTO outperformed by 15.1 percentage points (-30.4% for CRTO against -45.5% for HUBS).
How is this computed?
Pearson correlation on weekly returns: ρ(A,B) = cov(rA, rB) / (σA · σB), over windows of 52, 156 and 260 weeks. Covariance is annualized (×52) and expressed in %². Full definitions on the methodology page.
CRTO vs HUBS: side by side
| CRTO (Criteo S.A.) | HUBS (HubSpot, Inc.) | |
|---|---|---|
| 1-year return | -30.4% | -45.5% |
| 5-year return | -55.0% | -63.5% |
| Volatility (ann.) | 44.1% | 50.4% |
| Beta vs S&P 500 | 0.62 | 1.18 |
| Max drawdown (3Y) | -68.1% | -79.2% |
| Market cap | $0.8B | $13.1B |
| P/E (trailing) | 8.7 | 90.7 |
| Dividend yield | 0.00% | 0.00% |
| Sector / category | US Listed | US Listed |
Year-by-year returns
| Year | CRTO | HUBS |
|---|---|---|
| 2022 | -33.0% | -56.1% |
| 2023 | -2.8% | +100.8% |
| 2024 | +56.2% | +20.0% |
| 2025 | -47.9% | -42.4% |
| 2026 | -16.4% | -36.2% |
Calendar-year price returns; the current year is year-to-date as of the data date above.
Are CRTO and HUBS good diversifiers for each other?
Yes, to a useful degree: a correlation of 0.43 leaves real independence between the two, which historically damped combined volatility.
FAQ
What is the correlation between CRTO and HUBS?
Using weekly returns as of 2026-08-27: 0.43 over 3 years, with 0.59 over the last year and 0.40 over 5 years.
Is HUBS a good diversifier for CRTO?
Yes, to a useful degree: a correlation of 0.43 leaves real independence between the two, which historically damped combined volatility.
What does a correlation of 0.43 mean?
On the −1 to +1 scale, 0.43 describes how much the two returns move together: +1 is lockstep, 0 is independence, negative values mean opposite directions. It says nothing about which performed better.
Use this data
$ curl https://www.pairbook.io/api/v1/pairs/crto-vs-hubs.json
Markdown for the live badge, attribution link included:
[](https://www.pairbook.io/pair/crto-vs-hubs/)
The core API is free. Terms and every endpoint in the API documentation.
Related comparisons
Hubs: CRTO correlations · HUBS correlations
