CRM vs PM: Correlation
Measured on weekly returns over the past three years, Salesforce (CRM) and Philip Morris International (PM) carry a correlation of -0.24, a negative link.
Data as of 2026-08-27 · refreshed every trading day · weekly returns · methodology
How correlated are CRM and PM?
On 3 years of weekly data the CRM/PM correlation comes out at -0.24, negative, meaning they tend to move in opposite directions. The link has loosened recently: the 1-year correlation (-0.34) runs below the 3-year figure (-0.24). The 5-year figure is -0.03, and annualized covariance runs at -206.5 %².
Within CRM's tracked universe of 68 assets, PM comes in at #61 by 3-year correlation. The last year tells two different stories: PM led by 18.6 percentage points, +1.6% for CRM against +20.2% for PM. The relationship is regime-dependent: the rolling one-year correlation swung between -0.50 and 0.26 over the past three years, so this pair behaves very differently depending on the market environment. Note the risk asymmetry: CRM runs 1.6 times the annualized volatility of the other leg, so equal-weighting the two is not an equal-risk position.
How is this computed?
Pearson correlation on weekly returns: ρ(A,B) = cov(rA, rB) / (σA · σB), over windows of 52, 156 and 260 weeks. Covariance is annualized (×52) and expressed in %². Full definitions on the methodology page.
CRM vs PM: side by side
| CRM (Salesforce) | PM (Philip Morris International) | |
|---|---|---|
| 1-year return | +1.6% | +20.2% |
| 5-year return | -3.2% | +133.5% |
| Volatility (ann.) | 37.6% | 23.1% |
| Beta vs S&P 500 | 1.21 | -0.01 |
| Max drawdown (3Y) | -58.7% | -20.6% |
| Market cap | $207.4B | $296.9B |
| P/E (trailing) | 18.8 | 26.7 |
| Dividend yield | 0.00% | 3.03% |
| Sector / category | Information Technology | Consumer Staples |
Year-by-year returns
| Year | CRM | PM |
|---|---|---|
| 2022 | -47.8% | +12.3% |
| 2023 | +98.5% | -1.9% |
| 2024 | +27.8% | +34.3% |
| 2025 | -20.2% | +38.0% |
| 2026 | -4.4% | +20.8% |
Calendar-year price returns; the current year is year-to-date as of the data date above.
Are CRM and PM good diversifiers for each other?
Yes: at -0.24, the two have gone their own ways historically, which is what genuine diversification looks like.
FAQ
What is the correlation between CRM and PM?
As of 2026-08-27, the correlation of weekly returns between CRM and PM is -0.24 over 3 years, -0.34 over 1 year and -0.03 over 5 years.
Is PM a good diversifier for CRM?
Yes: at -0.24, the two have gone their own ways historically, which is what genuine diversification looks like.
What does a correlation of -0.24 mean?
On the −1 to +1 scale, -0.24 describes how much the two returns move together: +1 is lockstep, 0 is independence, negative values mean opposite directions. It says nothing about which performed better.
Use this data
$ curl https://www.pairbook.io/api/v1/pairs/crm-vs-pm.json
Drop this badge in a README or notebook; it updates with the data:
[](https://www.pairbook.io/pair/crm-vs-pm/)
No key needed, free to use. Full endpoint list in the API documentation.
Related comparisons
Hubs: CRM correlations · PM correlations
