CRM vs KVYO: Correlation
Measured on weekly returns over the past three years, Salesforce (CRM) and Klaviyo, Inc. Series A (KVYO) carry a correlation of 0.50, a moderate link.
Data as of 2026-08-27 · refreshed every trading day · weekly returns · methodology
How correlated are CRM and KVYO?
Over the past 3 years, CRM and KVYO moved with a correlation of 0.50, which is moderate. Recent behaviour matches the longer record: 0.52 over 1 year against 0.50 over 3. Over 5 years the correlation is n/a, and the annualized covariance of weekly returns is 1137.9 %².
Among the 68 assets we track against CRM, KVYO ranks #44 by 3-year correlation. Their recent paths diverged sharply: over the last 12 months CRM outperformed by 40.5 percentage points (+1.6% for CRM against -38.9% for KVYO). Risk is not evenly split, since KVYO carries 1.6 times the volatility of the other side.
How is this computed?
Pearson correlation on weekly returns: ρ(A,B) = cov(rA, rB) / (σA · σB), over windows of 52, 156 and 260 weeks. Covariance is annualized (×52) and expressed in %². Full definitions on the methodology page.
CRM vs KVYO: side by side
| CRM (Salesforce) | KVYO (Klaviyo, Inc. Series A) | |
|---|---|---|
| 1-year return | +1.6% | -38.9% |
| 5-year return | -3.2% | n/a |
| Volatility (ann.) | 37.6% | 60.2% |
| Beta vs S&P 500 | 1.21 | 1.09 |
| Max drawdown (3Y) | -58.7% | -73.9% |
| Market cap | $207.4B | $5.9B |
| P/E (trailing) | 18.8 | 653.7 |
| Dividend yield | 0.00% | 0.00% |
| Sector / category | Information Technology | US Listed |
Year-by-year returns
| Year | CRM | KVYO |
|---|---|---|
| 2022 | -47.8% | – |
| 2023 | +98.5% | – |
| 2024 | +27.8% | +48.5% |
| 2025 | -20.2% | -21.3% |
| 2026 | -4.4% | -39.6% |
Calendar-year price returns; the current year is year-to-date as of the data date above.
Are CRM and KVYO good diversifiers for each other?
Somewhat, no more. With 0.50 correlation, most large moves hit both names, and the diversification benefit stays modest.
FAQ
What is the correlation between CRM and KVYO?
The CRM/KVYO correlation stands at 0.50 on a 3-year window (1 year: 0.52, 5 years: n/a), computed from weekly returns as of 2026-08-27.
Is KVYO a good diversifier for CRM?
Somewhat, no more. With 0.50 correlation, most large moves hit both names, and the diversification benefit stays modest.
What does a correlation of 0.50 mean?
Correlation ranges from −1 to +1. Values near +1 mean two assets move together, near 0 that they move independently, and negative values that they tend to move in opposite directions. It measures co-movement, not performance.
Use this data
$ curl https://www.pairbook.io/api/v1/pairs/crm-vs-kvyo.json
Drop this badge in a README or notebook; it updates with the data:
[](https://www.pairbook.io/pair/crm-vs-kvyo/)
The core API is free. Terms and every endpoint in the API documentation.
Related comparisons
Hubs: CRM correlations · KVYO correlations
