CRM vs INTU: Correlation
Measured on weekly returns over the past three years, Salesforce (CRM) and Intuit (INTU) carry a correlation of 0.52, a moderate link.
Data as of 2026-08-27 · refreshed every trading day · weekly returns · methodology
How correlated are CRM and INTU?
Over the past 3 years, CRM and INTU moved with a correlation of 0.52, which is moderate. Recent behaviour matches the longer record: 0.57 over 1 year against 0.52 over 3. Over 5 years the correlation is 0.58, and the annualized covariance of weekly returns is 702.9 %².
Within CRM's tracked universe of 68 assets, INTU comes in at #40 by 3-year correlation. Correlation aside, the last 12 months split them widely, with CRM ahead by 48.5 points (+1.6% versus -46.9%). The rolling one-year correlation moved between 0.32 and 0.70 over the past three years, a moderate range.
How is this computed?
Pearson correlation on weekly returns: ρ(A,B) = cov(rA, rB) / (σA · σB), over windows of 52, 156 and 260 weeks. Covariance is annualized (×52) and expressed in %². Full definitions on the methodology page.
CRM vs INTU: side by side
| CRM (Salesforce) | INTU (Intuit) | |
|---|---|---|
| 1-year return | +1.6% | -46.9% |
| 5-year return | -3.2% | -36.2% |
| Volatility (ann.) | 37.6% | 36.2% |
| Beta vs S&P 500 | 1.21 | 0.70 |
| Max drawdown (3Y) | -58.7% | -68.2% |
| Market cap | $207.4B | $95.2B |
| P/E (trailing) | 18.8 | 21.0 |
| Dividend yield | 0.00% | 1.39% |
| Sector / category | Information Technology | Information Technology |
Year-by-year returns
| Year | CRM | INTU |
|---|---|---|
| 2022 | -47.8% | -39.1% |
| 2023 | +98.5% | +61.8% |
| 2024 | +27.8% | +1.2% |
| 2025 | -20.2% | +6.1% |
| 2026 | -4.4% | -47.0% |
Calendar-year price returns; the current year is year-to-date as of the data date above.
Are CRM and INTU good diversifiers for each other?
Somewhat, no more. With 0.52 correlation, most large moves hit both names, and the diversification benefit stays modest.
FAQ
What is the correlation between CRM and INTU?
The CRM/INTU correlation stands at 0.52 on a 3-year window (1 year: 0.57, 5 years: 0.58), computed from weekly returns as of 2026-08-27.
Is INTU a good diversifier for CRM?
Somewhat, no more. With 0.52 correlation, most large moves hit both names, and the diversification benefit stays modest.
What does a correlation of 0.52 mean?
Correlation ranges from −1 to +1. Values near +1 mean two assets move together, near 0 that they move independently, and negative values that they tend to move in opposite directions. It measures co-movement, not performance.
Use this data
$ curl https://www.pairbook.io/api/v1/pairs/crm-vs-intu.json
Markdown for the live badge, attribution link included:
[](https://www.pairbook.io/pair/crm-vs-intu/)
The core API is free. Terms and every endpoint in the API documentation.
Related comparisons
Hubs: CRM correlations · INTU correlations
