CRM vs CXM: Correlation
Measured on weekly returns over the past three years, Salesforce (CRM) and Sprinklr, Inc. (CXM) carry a correlation of 0.60, a strong link.
Data as of 2026-08-27 · refreshed every trading day · weekly returns · methodology
How correlated are CRM and CXM?
Over the past 3 years, CRM and CXM moved with a correlation of 0.60, which is strong. Lately the two have moved closer together, with the 1-year correlation at 0.78 versus 0.60 over 3 years. Over 5 years the correlation is 0.55, and the annualized covariance of weekly returns is 918.0 %².
Among the 68 assets we track against CRM, CXM ranks #15 by 3-year correlation. On 12-month performance CRM holds a 9.9-point edge, +1.6% against -8.3%.
How is this computed?
Pearson correlation on weekly returns: ρ(A,B) = cov(rA, rB) / (σA · σB), over windows of 52, 156 and 260 weeks. Covariance is annualized (×52) and expressed in %². Full definitions on the methodology page.
CRM vs CXM: side by side
| CRM (Salesforce) | CXM (Sprinklr, Inc.) | |
|---|---|---|
| 1-year return | +1.6% | -8.3% |
| 5-year return | -3.2% | -49.6% |
| Volatility (ann.) | 37.6% | 40.4% |
| Beta vs S&P 500 | 1.21 | 0.91 |
| Max drawdown (3Y) | -58.7% | -71.1% |
| Market cap | $207.4B | – |
| P/E (trailing) | 18.8 | 61.1 |
| Dividend yield | 0.00% | 0.00% |
| Sector / category | Information Technology | US Listed |
Year-by-year returns
| Year | CRM | CXM |
|---|---|---|
| 2022 | -47.8% | -48.5% |
| 2023 | +98.5% | +47.4% |
| 2024 | +27.8% | -29.8% |
| 2025 | -20.2% | -7.9% |
| 2026 | -4.4% | +2.1% |
Calendar-year price returns; the current year is year-to-date as of the data date above.
Are CRM and CXM good diversifiers for each other?
Somewhat, no more. With 0.60 correlation, most large moves hit both names, and the diversification benefit stays modest.
FAQ
What is the correlation between CRM and CXM?
Using weekly returns as of 2026-08-27: 0.60 over 3 years, with 0.78 over the last year and 0.55 over 5 years.
Is CXM a good diversifier for CRM?
Somewhat, no more. With 0.60 correlation, most large moves hit both names, and the diversification benefit stays modest.
What does a correlation of 0.60 mean?
On the −1 to +1 scale, 0.60 describes how much the two returns move together: +1 is lockstep, 0 is independence, negative values mean opposite directions. It says nothing about which performed better.
Use this data
$ curl https://www.pairbook.io/api/v1/pairs/crm-vs-cxm.json
Markdown for the live badge, attribution link included:
[](https://www.pairbook.io/pair/crm-vs-cxm/)
The core API is free. Terms and every endpoint in the API documentation.
Related comparisons
Hubs: CRM correlations · CXM correlations
