BRZE vs NOW: Correlation
Measured on weekly returns over the past three years, Braze, Inc. (BRZE) and ServiceNow (NOW) carry a correlation of 0.58, a moderate link.
Data as of 2026-08-27 · refreshed every trading day · weekly returns · methodology
How correlated are BRZE and NOW?
Over the past 3 years, BRZE and NOW moved with a correlation of 0.58, which is moderate. Recent behaviour matches the longer record: 0.60 over 1 year against 0.58 over 3. Over 5 years the correlation is 0.61, and the annualized covariance of weekly returns is 1402.2 %².
Among the 12 assets we track against BRZE, NOW ranks #5 by 3-year correlation. The last year tells two different stories: BRZE led by 50.1 percentage points, +28.0% for BRZE against -22.1% for NOW.
How is this computed?
Pearson correlation on weekly returns: ρ(A,B) = cov(rA, rB) / (σA · σB), over windows of 52, 156 and 260 weeks. Covariance is annualized (×52) and expressed in %². Full definitions on the methodology page.
BRZE vs NOW: side by side
| BRZE (Braze, Inc.) | NOW (ServiceNow) | |
|---|---|---|
| 1-year return | +28.0% | -22.1% |
| 5-year return | -63.5% | +7.9% |
| Volatility (ann.) | 56.3% | 43.2% |
| Beta vs S&P 500 | 1.29 | 1.38 |
| Max drawdown (3Y) | -73.6% | -64.5% |
| Market cap | $3.8B | $143.1B |
| P/E (trailing) | – | 78.7 |
| Dividend yield | 0.00% | 0.00% |
| Sector / category | US Listed | Information Technology |
Year-by-year returns
| Year | BRZE | NOW |
|---|---|---|
| 2022 | -64.6% | -40.2% |
| 2023 | +94.8% | +82.0% |
| 2024 | -21.2% | +50.1% |
| 2025 | -18.1% | -27.7% |
| 2026 | -0.6% | -9.6% |
Calendar-year price returns; the current year is year-to-date as of the data date above.
Are BRZE and NOW good diversifiers for each other?
To a limited degree. At 0.58 the two still catch most of the same waves, so the pair smooths returns a little without insulating either from a shared selloff.
FAQ
What is the correlation between BRZE and NOW?
The BRZE/NOW correlation stands at 0.58 on a 3-year window (1 year: 0.60, 5 years: 0.61), computed from weekly returns as of 2026-08-27.
Is NOW a good diversifier for BRZE?
To a limited degree. At 0.58 the two still catch most of the same waves, so the pair smooths returns a little without insulating either from a shared selloff.
What does a correlation of 0.58 mean?
A reading of 0.58 sits on a scale from −1 (opposite moves) through 0 (unrelated) to +1 (identical moves). Correlation captures direction, not magnitude or performance.
Use this data
$ curl https://www.pairbook.io/api/v1/pairs/brze-vs-now.json
Drop this badge in a README or notebook; it updates with the data:
[](https://www.pairbook.io/pair/brze-vs-now/)
No key needed, free to use. Full endpoint list in the API documentation.
Related comparisons
Hubs: BRZE correlations · NOW correlations
