BRBR vs HUBS: Correlation
How closely do BellRing Brands, Inc. (BRBR) and HubSpot, Inc. (HUBS) trade together? Their weekly returns over three years give a correlation of 0.38, which is moderate.
Data as of 2026-08-27 · refreshed every trading day · weekly returns · methodology
How correlated are BRBR and HUBS?
On 3 years of weekly data the BRBR/HUBS correlation comes out at 0.38, moderate. The relationship has been stable: the 1-year correlation (0.32) sits close to the 3-year figure. The 5-year figure is 0.34, and annualized covariance runs at 989.9 %².
Within BRBR's tracked universe of 20 assets, HUBS comes in at #4 by 3-year correlation. Their recent paths diverged sharply: over the last 12 months HUBS outperformed by 29.3 percentage points (-74.8% for BRBR against -45.5% for HUBS).
How is this computed?
Pearson correlation on weekly returns: ρ(A,B) = cov(rA, rB) / (σA · σB), over windows of 52, 156 and 260 weeks. Covariance is annualized (×52) and expressed in %². Full definitions on the methodology page.
BRBR vs HUBS: side by side
| BRBR (BellRing Brands, Inc.) | HUBS (HubSpot, Inc.) | |
|---|---|---|
| 1-year return | -74.8% | -45.5% |
| 5-year return | -68.8% | -63.5% |
| Volatility (ann.) | 51.5% | 50.4% |
| Beta vs S&P 500 | 0.49 | 1.18 |
| Max drawdown (3Y) | -90.0% | -79.2% |
| Market cap | $1.2B | $13.1B |
| P/E (trailing) | 7.6 | 90.7 |
| Dividend yield | 0.00% | 0.00% |
| Sector / category | US Listed | US Listed |
Year-by-year returns
| Year | BRBR | HUBS |
|---|---|---|
| 2022 | -10.1% | -56.1% |
| 2023 | +116.2% | +100.8% |
| 2024 | +35.9% | +20.0% |
| 2025 | -64.5% | -42.4% |
| 2026 | -61.6% | -36.2% |
Calendar-year price returns; the current year is year-to-date as of the data date above.
Are BRBR and HUBS good diversifiers for each other?
A fair diversifier. At 0.38, enough of each asset's movement is its own that the pair has smoothed outcomes historically.
FAQ
What is the correlation between BRBR and HUBS?
The BRBR/HUBS correlation stands at 0.38 on a 3-year window (1 year: 0.32, 5 years: 0.34), computed from weekly returns as of 2026-08-27.
Is HUBS a good diversifier for BRBR?
A fair diversifier. At 0.38, enough of each asset's movement is its own that the pair has smoothed outcomes historically.
What does a correlation of 0.38 mean?
A reading of 0.38 sits on a scale from −1 (opposite moves) through 0 (unrelated) to +1 (identical moves). Correlation captures direction, not magnitude or performance.
Use this data
$ curl https://www.pairbook.io/api/v1/pairs/brbr-vs-hubs.json
Markdown for the live badge, attribution link included:
[](https://www.pairbook.io/pair/brbr-vs-hubs/)
The core API is free. Terms and every endpoint in the API documentation.
Related comparisons
Hubs: BRBR correlations · HUBS correlations
