BF.B vs RDDT: Correlation
Measured on weekly returns over the past three years, Brown–Forman (BF.B) and Reddit (RDDT) carry a correlation of -0.22, a negative link.
Data as of 2026-08-27 · refreshed every trading day · weekly returns · methodology
How correlated are BF.B and RDDT?
Across a 3-year window, the weekly returns of BF.B and RDDT correlate at -0.22, negative, meaning they tend to move in opposite directions. The link has loosened recently: the 1-year correlation (-0.33) runs below the 3-year figure (-0.22). Stretching to 5 years gives n/a, with an annualized covariance of -571.9 %².
Out of 36 assets tracked against BF.B, RDDT lands near the bottom at #32. The last year tells two different stories: BF.B led by 19.7 percentage points, -7.4% for BF.B against -27.1% for RDDT. On a rolling one-year basis the correlation drifted between -0.35 and -0.01, a moderate band. Risk is not evenly split, since RDDT carries 2.2 times the volatility of the other side.
How is this computed?
Pearson correlation on weekly returns: ρ(A,B) = cov(rA, rB) / (σA · σB), over windows of 52, 156 and 260 weeks. Covariance is annualized (×52) and expressed in %². Full definitions on the methodology page.
BF.B vs RDDT: side by side
| BF.B (Brown–Forman) | RDDT (Reddit) | |
|---|---|---|
| 1-year return | -7.4% | -27.1% |
| 5-year return | -56.8% | n/a |
| Volatility (ann.) | 34.0% | 75.2% |
| Beta vs S&P 500 | 0.51 | 2.59 |
| Max drawdown (3Y) | -64.8% | -61.4% |
| Market cap | $12.5B | $29.6B |
| P/E (trailing) | 18.3 | 36.1 |
| Dividend yield | 3.26% | 0.00% |
| Sector / category | Consumer Staples | Communication Services |
Year-by-year returns
| Year | BF.B | RDDT |
|---|---|---|
| 2022 | -8.9% | – |
| 2023 | -11.9% | – |
| 2024 | -32.2% | – |
| 2025 | -29.3% | +40.6% |
| 2026 | +6.6% | -33.0% |
Calendar-year price returns; the current year is year-to-date as of the data date above.
Are BF.B and RDDT good diversifiers for each other?
Yes: at -0.22, the two have gone their own ways historically, which is what genuine diversification looks like.
FAQ
What is the correlation between BF.B and RDDT?
As of 2026-08-27, the correlation of weekly returns between BF.B and RDDT is -0.22 over 3 years, -0.33 over 1 year and n/a over 5 years.
Is RDDT a good diversifier for BF.B?
Yes: at -0.22, the two have gone their own ways historically, which is what genuine diversification looks like.
What does a correlation of -0.22 mean?
On the −1 to +1 scale, -0.22 describes how much the two returns move together: +1 is lockstep, 0 is independence, negative values mean opposite directions. It says nothing about which performed better.
Use this data
$ curl https://www.pairbook.io/api/v1/pairs/bf-b-vs-rddt.json
Markdown for the live badge, attribution link included:
[](https://www.pairbook.io/pair/bf-b-vs-rddt/)
No key needed, free to use. Full endpoint list in the API documentation.
Related comparisons
Hubs: BF.B correlations · RDDT correlations
