BF.B vs DEO: Correlation
Measured on weekly returns over the past three years, Brown–Forman (BF.B) and Diageo plc (DEO) carry a correlation of 0.60, a strong link.
Data as of 2026-08-27 · refreshed every trading day · weekly returns · methodology
How correlated are BF.B and DEO?
Across a 3-year window, the weekly returns of BF.B and DEO correlate at 0.60, strong. Recent behaviour matches the longer record: 0.53 over 1 year against 0.60 over 3. Stretching to 5 years gives 0.58, with an annualized covariance of 552.1 %².
Few assets follow BF.B as closely as DEO, which ranks #1 of 36 tracked partners. On 12-month performance BF.B holds a 7.4-point edge, -7.4% against -14.8%.
How is this computed?
Pearson correlation on weekly returns: ρ(A,B) = cov(rA, rB) / (σA · σB), over windows of 52, 156 and 260 weeks. Covariance is annualized (×52) and expressed in %². Full definitions on the methodology page.
BF.B vs DEO: side by side
| BF.B (Brown–Forman) | DEO (Diageo plc) | |
|---|---|---|
| 1-year return | -7.4% | -14.8% |
| 5-year return | -56.8% | -45.7% |
| Volatility (ann.) | 34.0% | 26.8% |
| Beta vs S&P 500 | 0.51 | 0.68 |
| Max drawdown (3Y) | -64.8% | -54.4% |
| Market cap | $12.5B | $51.2B |
| P/E (trailing) | 18.3 | 29.5 |
| Dividend yield | 3.26% | 0.53% |
| Sector / category | Consumer Staples | US Listed |
Year-by-year returns
| Year | BF.B | DEO |
|---|---|---|
| 2022 | -8.9% | -17.4% |
| 2023 | -11.9% | -16.3% |
| 2024 | -32.2% | -10.1% |
| 2025 | -29.3% | -29.3% |
| 2026 | +6.6% | +7.8% |
Calendar-year price returns; the current year is year-to-date as of the data date above.
Are BF.B and DEO good diversifiers for each other?
Somewhat, no more. With 0.60 correlation, most large moves hit both names, and the diversification benefit stays modest.
FAQ
What is the correlation between BF.B and DEO?
Using weekly returns as of 2026-08-27: 0.60 over 3 years, with 0.53 over the last year and 0.58 over 5 years.
Is DEO a good diversifier for BF.B?
Somewhat, no more. With 0.60 correlation, most large moves hit both names, and the diversification benefit stays modest.
What does a correlation of 0.60 mean?
Correlation ranges from −1 to +1. Values near +1 mean two assets move together, near 0 that they move independently, and negative values that they tend to move in opposite directions. It measures co-movement, not performance.
Use this data
$ curl https://www.pairbook.io/api/v1/pairs/bf-b-vs-deo.json
Drop this badge in a README or notebook; it updates with the data:
[](https://www.pairbook.io/pair/bf-b-vs-deo/)
The core API is free. Terms and every endpoint in the API documentation.
Related comparisons
Hubs: BF.B correlations · DEO correlations
