SBUX vs VIG: Correlation
How closely do Starbucks (SBUX) and Vanguard Dividend Appreciation ETF (VIG) trade together? Their weekly returns over three years give a correlation of 0.52, which is moderate.
Data as of 2026-08-27 · refreshed every trading day · weekly returns · methodology
How correlated are SBUX and VIG?
On 3 years of weekly data the SBUX/VIG correlation comes out at 0.52, moderate. Little has changed lately, as the 1-year reading of 0.43 lands near the 3-year figure. The 5-year figure is 0.55, and annualized covariance runs at 210.9 %².
VIG is one of the assets that tracks SBUX most closely: it ranks #1 out of the 38 assets we track against SBUX. Over the last 12 months SBUX came out ahead by 8.4 percentage points (+25.5% against +17.1%). On a rolling one-year basis the correlation drifted between 0.34 and 0.75, a moderate band. One caveat on sizing: SBUX is 2.9 times as volatile as the other leg, so an equal-dollar split is far from equal-risk.
How is this computed?
Pearson correlation on weekly returns: ρ(A,B) = cov(rA, rB) / (σA · σB), over windows of 52, 156 and 260 weeks. Covariance is annualized (×52) and expressed in %². Full definitions on the methodology page.
SBUX vs VIG: side by side
| SBUX (Starbucks) | VIG (Vanguard Dividend Appreciation ETF) | |
|---|---|---|
| 1-year return | +25.5% | +17.1% |
| 5-year return | +4.5% | +64.0% |
| Volatility (ann.) | 34.2% | 11.9% |
| Beta vs S&P 500 | 1.10 | 0.74 |
| Max drawdown (3Y) | -32.0% | -15.0% |
| Market cap | $122.3B | – |
| P/E (trailing) | 62.7 | – |
| Dividend yield | 2.29% | 1.50% |
| Expense ratio | – | 0.04% |
| Assets under management | – | $130.9B |
| Sector / category | Consumer Discretionary | ETF · Dividend |
VIG, Vanguard's Large Blend fund, carries $130.9B under management, 333 holdings, a 0.04% expense ratio, a 1.50% trailing dividend yield.
Year-by-year returns
| Year | SBUX | VIG |
|---|---|---|
| 2022 | -13.2% | -9.8% |
| 2023 | -1.2% | +14.5% |
| 2024 | -2.5% | +17.0% |
| 2025 | -5.3% | +14.2% |
| 2026 | +29.7% | +11.6% |
Calendar-year price returns; the current year is year-to-date as of the data date above.
Fund exposure
Keep in mind that VIG holds SBUX at a 0.52% weight, which makes a slice of this correlation mechanical rather than coincidental.
Are SBUX and VIG good diversifiers for each other?
Somewhat, no more. With 0.52 correlation, most large moves hit both names, and the diversification benefit stays modest.
FAQ
What is the correlation between SBUX and VIG?
As of 2026-08-27, the correlation of weekly returns between SBUX and VIG is 0.52 over 3 years, 0.43 over 1 year and 0.55 over 5 years.
Is VIG a good diversifier for SBUX?
Somewhat, no more. With 0.52 correlation, most large moves hit both names, and the diversification benefit stays modest.
What does a correlation of 0.52 mean?
On the −1 to +1 scale, 0.52 describes how much the two returns move together: +1 is lockstep, 0 is independence, negative values mean opposite directions. It says nothing about which performed better.
Use this data
$ curl https://www.pairbook.io/api/v1/pairs/sbux-vs-vig.json
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Related comparisons
Hubs: SBUX correlations · VIG correlations
