NUS vs QQQ: Correlation
Nu Skin Enterprises, Inc. (NUS) and Invesco QQQ Trust (QQQ) show a weak relationship: their 3-year correlation of weekly returns is 0.19.
Data as of 2026-08-27 · refreshed every trading day · weekly returns · methodology
How correlated are NUS and QQQ?
On 3 years of weekly data the NUS/QQQ correlation comes out at 0.19, weak. The relationship has been stable: the 1-year correlation (0.22) sits close to the 3-year figure. The 5-year figure is 0.26, and annualized covariance runs at 198.3 %².
Among the 10 assets we track against NUS, QQQ sits near the bottom by co-movement, at rank #7. Their recent paths diverged sharply: over the last 12 months QQQ outperformed by 85.9 percentage points (-59.6% for NUS against +26.3% for QQQ). One caveat on sizing: NUS is 2.7 times as volatile as the other leg, so an equal-dollar split is far from equal-risk.
How is this computed?
Pearson correlation on weekly returns: ρ(A,B) = cov(rA, rB) / (σA · σB), over windows of 52, 156 and 260 weeks. Covariance is annualized (×52) and expressed in %². Full definitions on the methodology page.
NUS vs QQQ: side by side
| NUS (Nu Skin Enterprises, Inc.) | QQQ (Invesco QQQ Trust) | |
|---|---|---|
| 1-year return | -59.6% | +26.3% |
| 5-year return | -88.8% | +95.4% |
| Volatility (ann.) | 53.9% | 19.6% |
| Beta vs S&P 500 | 0.97 | 1.28 |
| Max drawdown (3Y) | -79.1% | -22.8% |
| Market cap | $0.2B | – |
| P/E (trailing) | – | – |
| Dividend yield | 4.96% | 0.44% |
| Expense ratio | – | 0.18% |
| Assets under management | – | $452.8B |
| Sector / category | US Listed | ETF · US Growth & Tech |
QQQ is a Large Growth fund from Invesco: $452.8B under management, 104 holdings, a 0.18% expense ratio, a 0.44% trailing dividend yield.
Year-by-year returns
| Year | NUS | QQQ |
|---|---|---|
| 2022 | -13.9% | -32.6% |
| 2023 | -51.1% | +54.9% |
| 2024 | -63.7% | +25.6% |
| 2025 | +43.3% | +20.8% |
| 2026 | -49.4% | +17.7% |
Calendar-year price returns; the current year is year-to-date as of the data date above.
Are NUS and QQQ good diversifiers for each other?
Yes. With a correlation of 0.19, NUS and QQQ have moved largely independently, which makes them a genuinely diversifying pair by historical standards.
FAQ
What is the correlation between NUS and QQQ?
As of 2026-08-27, the correlation of weekly returns between NUS and QQQ is 0.19 over 3 years, 0.22 over 1 year and 0.26 over 5 years.
Is QQQ a good diversifier for NUS?
Yes. With a correlation of 0.19, NUS and QQQ have moved largely independently, which makes them a genuinely diversifying pair by historical standards.
What does a correlation of 0.19 mean?
A reading of 0.19 sits on a scale from −1 (opposite moves) through 0 (unrelated) to +1 (identical moves). Correlation captures direction, not magnitude or performance.
Use this data
$ curl https://www.pairbook.io/api/v1/pairs/nus-vs-qqq.json
Embed this badge (it refreshes with the data), with attribution:
[](https://www.pairbook.io/pair/nus-vs-qqq/)
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Related comparisons
Hubs: NUS correlations · QQQ correlations
