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ELF vs ULTA: Correlation

How closely do e.l.f. Beauty, Inc. (ELF) and Ulta Beauty (ULTA) trade together? Their weekly returns over three years give a correlation of 0.42, which is moderate.

Data as of 2026-08-27 · refreshed every trading day · weekly returns · methodology

Correlation (3Y)
0.42
moderate
Correlation (1Y)
0.40
last 12 months
Correlation (5Y)
0.38
long-run
Ann. covariance
995.9
%² · weekly, annualized

How correlated are ELF and ULTA?

Over the past 3 years, ELF and ULTA moved with a correlation of 0.42, which is moderate. Recent behaviour matches the longer record: 0.40 over 1 year against 0.42 over 3. Over 5 years the correlation is 0.38, and the annualized covariance of weekly returns is 995.9 %².

By 3-year correlation, ULTA places #8 of the 14 assets tracked against ELF. Correlation aside, the last 12 months split them widely, with ULTA ahead by 16.2 points (-15.0% versus +1.2%). One caveat on sizing: ELF is 1.9 times as volatile as the other leg, so an equal-dollar split is far from equal-risk.

How is this computed?

Pearson correlation on weekly returns: ρ(A,B) = cov(rA, rB) / (σA · σB), over windows of 52, 156 and 260 weeks. Covariance is annualized (×52) and expressed in %². Full definitions on the methodology page.

ELF vs ULTA: side by side

ELF (e.l.f. Beauty, Inc.)ULTA (Ulta Beauty)
1-year return-15.0%+1.2%
5-year return+244.4%+41.0%
Volatility (ann.)67.7%35.3%
Beta vs S&P 5002.000.75
Max drawdown (3Y)-77.3%-44.6%
Market cap$6.3B$23.2B
P/E (trailing)108.320.4
Dividend yield0.00%0.00%
Sector / categoryUS ListedConsumer Discretionary
Lower P/E: ULTA 20.4 vs 108.3Smaller drawdown: ULTA -44.6% vs -77.3%Higher 5y return: ELF +244.4% vs +41.0%
-63%0%+34%2025-09-052026-08-27
Twelve months of weekly closes, each series rebased to 100. ELF · ULTA

Year-by-year returns

YearELFULTA
2022+66.5%+13.8%
2023+161.0%+4.5%
2024-13.0%-11.2%
2025-39.4%+39.1%
2026+39.6%-10.7%

Calendar-year price returns; the current year is year-to-date as of the data date above.

Are ELF and ULTA good diversifiers for each other?

Reasonably. At 0.42, ELF and ULTA keep a meaningful degree of independence, and combining them has historically reduced portfolio volatility.

FAQ

What is the correlation between ELF and ULTA?

Using weekly returns as of 2026-08-27: 0.42 over 3 years, with 0.40 over the last year and 0.38 over 5 years.

Is ULTA a good diversifier for ELF?

Reasonably. At 0.42, ELF and ULTA keep a meaningful degree of independence, and combining them has historically reduced portfolio volatility.

What does a correlation of 0.42 mean?

On the −1 to +1 scale, 0.42 describes how much the two returns move together: +1 is lockstep, 0 is independence, negative values mean opposite directions. It says nothing about which performed better.

Use this data

JSON API · no key required
$ curl https://www.pairbook.io/api/v1/pairs/elf-vs-ulta.json

ELF vs ULTA: 3-year weekly correlation 0.42ELF vs ULTA0.42

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Related comparisons

Hubs: ELF correlations · ULTA correlations