DLX vs NATR: Correlation
Deluxe Corporation (DLX) and Nature's Sunshine Products, Inc. (NATR) show a moderate relationship: their 3-year correlation of weekly returns is 0.40.
Data as of 2026-08-27 · refreshed every trading day · weekly returns · methodology
How correlated are DLX and NATR?
Over the past 3 years, DLX and NATR moved with a correlation of 0.40, which is moderate. The past 12 months show a tighter link (0.56) than the 3-year average (0.40). Over 5 years the correlation is 0.29, and the annualized covariance of weekly returns is 685.0 %².
Within DLX's tracked universe of 20 assets, NATR comes in at #12 by 3-year correlation. Correlation aside, the last 12 months split them widely, with DLX ahead by 42.8 points (+25.3% versus -17.5%).
How is this computed?
Pearson correlation on weekly returns: ρ(A,B) = cov(rA, rB) / (σA · σB), over windows of 52, 156 and 260 weeks. Covariance is annualized (×52) and expressed in %². Full definitions on the methodology page.
DLX vs NATR: side by side
| DLX (Deluxe Corporation) | NATR (Nature's Sunshine Products, Inc.) | |
|---|---|---|
| 1-year return | +25.3% | -17.5% |
| 5-year return | -19.3% | -19.3% |
| Volatility (ann.) | 39.8% | 42.5% |
| Beta vs S&P 500 | 1.08 | 0.33 |
| Max drawdown (3Y) | -40.9% | -49.9% |
| Market cap | $1.1B | $0.2B |
| P/E (trailing) | 10.8 | 13.9 |
| Dividend yield | 5.08% | 0.00% |
| Sector / category | US Listed | US Listed |
Year-by-year returns
| Year | DLX | NATR |
|---|---|---|
| 2022 | -44.4% | -55.0% |
| 2023 | +34.9% | +107.8% |
| 2024 | +11.3% | -15.2% |
| 2025 | +5.6% | +47.2% |
| 2026 | +9.5% | -35.5% |
Calendar-year price returns; the current year is year-to-date as of the data date above.
Are DLX and NATR good diversifiers for each other?
Reasonably. At 0.40, DLX and NATR keep a meaningful degree of independence, and combining them has historically reduced portfolio volatility.
FAQ
What is the correlation between DLX and NATR?
Using weekly returns as of 2026-08-27: 0.40 over 3 years, with 0.56 over the last year and 0.29 over 5 years.
Is NATR a good diversifier for DLX?
Reasonably. At 0.40, DLX and NATR keep a meaningful degree of independence, and combining them has historically reduced portfolio volatility.
What does a correlation of 0.40 mean?
A reading of 0.40 sits on a scale from −1 (opposite moves) through 0 (unrelated) to +1 (identical moves). Correlation captures direction, not magnitude or performance.
Use this data
$ curl https://www.pairbook.io/api/v1/pairs/dlx-vs-natr.json
Drop this badge in a README or notebook; it updates with the data:
[](https://www.pairbook.io/pair/dlx-vs-natr/)
No key needed, free to use. Full endpoint list in the API documentation.
Related comparisons
Hubs: DLX correlations · NATR correlations
