DKNG vs ROKU: Correlation
Measured on weekly returns over the past three years, DraftKings Inc. (DKNG) and Roku, Inc. (ROKU) carry a correlation of 0.52, a moderate link.
Data as of 2026-08-27 · refreshed every trading day · weekly returns · methodology
How correlated are DKNG and ROKU?
On 3 years of weekly data the DKNG/ROKU correlation comes out at 0.52, moderate. The past 12 months show a weaker link (0.40) than the 3-year average (0.52). The 5-year figure is 0.65, and annualized covariance runs at 1562.4 %².
ROKU is one of the assets that tracks DKNG most closely: it ranks #3 out of the 12 assets we track against DKNG. The last year tells two different stories: ROKU led by 111.8 percentage points, -49.3% for DKNG against +62.5% for ROKU.
How is this computed?
Pearson correlation on weekly returns: ρ(A,B) = cov(rA, rB) / (σA · σB), over windows of 52, 156 and 260 weeks. Covariance is annualized (×52) and expressed in %². Full definitions on the methodology page.
DKNG vs ROKU: side by side
| DKNG (DraftKings Inc.) | ROKU (Roku, Inc.) | |
|---|---|---|
| 1-year return | -49.3% | +62.5% |
| 5-year return | -59.1% | -56.1% |
| Volatility (ann.) | 50.0% | 59.9% |
| Beta vs S&P 500 | 1.64 | 2.49 |
| Max drawdown (3Y) | -61.3% | -51.7% |
| Market cap | $12.0B | $23.2B |
| P/E (trailing) | – | 67.1 |
| Dividend yield | 0.00% | 0.00% |
| Sector / category | US Listed | US Listed |
Year-by-year returns
| Year | DKNG | ROKU |
|---|---|---|
| 2022 | -58.5% | -82.2% |
| 2023 | +209.5% | +125.2% |
| 2024 | +5.5% | -18.9% |
| 2025 | -7.4% | +45.9% |
| 2026 | -29.7% | +44.0% |
Calendar-year price returns; the current year is year-to-date as of the data date above.
Are DKNG and ROKU good diversifiers for each other?
Somewhat, no more. With 0.52 correlation, most large moves hit both names, and the diversification benefit stays modest.
FAQ
What is the correlation between DKNG and ROKU?
Using weekly returns as of 2026-08-27: 0.52 over 3 years, with 0.40 over the last year and 0.65 over 5 years.
Is ROKU a good diversifier for DKNG?
Somewhat, no more. With 0.52 correlation, most large moves hit both names, and the diversification benefit stays modest.
What does a correlation of 0.52 mean?
Correlation ranges from −1 to +1. Values near +1 mean two assets move together, near 0 that they move independently, and negative values that they tend to move in opposite directions. It measures co-movement, not performance.
Use this data
$ curl https://www.pairbook.io/api/v1/pairs/dkng-vs-roku.json
Embed this badge (it refreshes with the data), with attribution:
[](https://www.pairbook.io/pair/dkng-vs-roku/)
The core API is free. Terms and every endpoint in the API documentation.
Related comparisons
Hubs: DKNG correlations · ROKU correlations
