CMCT vs GIFT: Correlation
How closely do Creative Media (CMCT) and Giftify, Inc. (GIFT) trade together? Their weekly returns over three years give a correlation of 0.27, which is weak.
Data as of 2026-08-27 · refreshed every trading day · weekly returns · methodology
How correlated are CMCT and GIFT?
Across a 3-year window, the weekly returns of CMCT and GIFT correlate at 0.27, weak. The link has loosened recently: the 1-year correlation (-0.09) runs below the 3-year figure (0.27). Stretching to 5 years gives 0.15, with an annualized covariance of 5848.2 %².
By 3-year correlation, GIFT places #12 of the 25 assets tracked against CMCT. Correlation aside, the last 12 months split them widely, with GIFT ahead by 79.4 points (-99.4% versus -20.0%). Risk is not evenly split, since CMCT carries 4.4 times the volatility of the other side.
How is this computed?
Pearson correlation on weekly returns: ρ(A,B) = cov(rA, rB) / (σA · σB), over windows of 52, 156 and 260 weeks. Covariance is annualized (×52) and expressed in %². Full definitions on the methodology page.
CMCT vs GIFT: side by side
| CMCT (Creative Media) | GIFT (Giftify, Inc.) | |
|---|---|---|
| 1-year return | -99.4% | -20.0% |
| 5-year return | -100.0% | -65.3% |
| Volatility (ann.) | 305.8% | 70.2% |
| Beta vs S&P 500 | 1.22 | 0.42 |
| Max drawdown (3Y) | -100.0% | -83.5% |
| Market cap | – | – |
| P/E (trailing) | – | – |
| Dividend yield | 0.00% | 0.00% |
| Sector / category | US Listed | US Listed |
Year-by-year returns
| Year | CMCT | GIFT |
|---|---|---|
| 2022 | -29.7% | +135.8% |
| 2023 | -18.2% | +182.7% |
| 2024 | -93.3% | -72.7% |
| 2025 | -35.5% | +0.9% |
| 2026 | -98.9% | -25.8% |
Calendar-year price returns; the current year is year-to-date as of the data date above.
Are CMCT and GIFT good diversifiers for each other?
Reasonably. At 0.27, CMCT and GIFT keep a meaningful degree of independence, and combining them has historically reduced portfolio volatility.
FAQ
What is the correlation between CMCT and GIFT?
As of 2026-08-27, the correlation of weekly returns between CMCT and GIFT is 0.27 over 3 years, -0.09 over 1 year and 0.15 over 5 years.
Is GIFT a good diversifier for CMCT?
Reasonably. At 0.27, CMCT and GIFT keep a meaningful degree of independence, and combining them has historically reduced portfolio volatility.
What does a correlation of 0.27 mean?
Correlation ranges from −1 to +1. Values near +1 mean two assets move together, near 0 that they move independently, and negative values that they tend to move in opposite directions. It measures co-movement, not performance.
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Related comparisons
Hubs: CMCT correlations · GIFT correlations