BKNG vs MO: Correlation
Booking Holdings (BKNG) and Altria (MO) show a negative relationship: their 3-year correlation of weekly returns is -0.19.
Data as of 2026-08-27 · refreshed every trading day · weekly returns · methodology
How correlated are BKNG and MO?
On 3 years of weekly data the BKNG/MO correlation comes out at -0.19, negative, meaning they tend to move in opposite directions. The link has loosened recently: the 1-year correlation (-0.42) runs below the 3-year figure (-0.19). The 5-year figure is 0.01, and annualized covariance runs at -119.2 %².
By 3-year correlation, MO places #33 of the 39 assets tracked against BKNG. Correlation aside, the last 12 months split them widely, with MO ahead by 17.9 points (-9.1% versus +8.8%). The relationship is regime-dependent: the rolling one-year correlation swung between -0.46 and 0.23 over the past three years, so this pair behaves very differently depending on the market environment.
How is this computed?
Pearson correlation on weekly returns: ρ(A,B) = cov(rA, rB) / (σA · σB), over windows of 52, 156 and 260 weeks. Covariance is annualized (×52) and expressed in %². Full definitions on the methodology page.
BKNG vs MO: side by side
| BKNG (Booking Holdings) | MO (Altria) | |
|---|---|---|
| 1-year return | -9.1% | +8.8% |
| 5-year return | +127.1% | +100.4% |
| Volatility (ann.) | 29.1% | 21.8% |
| Beta vs S&P 500 | 1.11 | -0.07 |
| Max drawdown (3Y) | -33.4% | -16.4% |
| Market cap | $152.2B | $113.0B |
| P/E (trailing) | 23.2 | 14.6 |
| Dividend yield | 0.77% | 6.13% |
| Sector / category | Consumer Discretionary | Consumer Staples |
Year-by-year returns
| Year | BKNG | MO |
|---|---|---|
| 2022 | -16.0% | +4.4% |
| 2023 | +76.0% | -3.7% |
| 2024 | +41.3% | +40.8% |
| 2025 | +8.6% | +18.2% |
| 2026 | -5.0% | +21.1% |
Calendar-year price returns; the current year is year-to-date as of the data date above.
Are BKNG and MO good diversifiers for each other?
Yes. With a correlation of -0.19, BKNG and MO have moved largely independently, which makes them a genuinely diversifying pair by historical standards.
FAQ
What is the correlation between BKNG and MO?
Using weekly returns as of 2026-08-27: -0.19 over 3 years, with -0.42 over the last year and 0.01 over 5 years.
Is MO a good diversifier for BKNG?
Yes. With a correlation of -0.19, BKNG and MO have moved largely independently, which makes them a genuinely diversifying pair by historical standards.
What does a correlation of -0.19 mean?
A reading of -0.19 sits on a scale from −1 (opposite moves) through 0 (unrelated) to +1 (identical moves). Correlation captures direction, not magnitude or performance.
Use this data
$ curl https://www.pairbook.io/api/v1/pairs/bkng-vs-mo.json
Embed this badge (it refreshes with the data), with attribution:
[](https://www.pairbook.io/pair/bkng-vs-mo/)
The core API is free. Terms and every endpoint in the API documentation.
Related comparisons
Hubs: BKNG correlations · MO correlations
