ASST vs KUST: Correlation
Measured on weekly returns over the past three years, Strive, Inc. (ASST) and Kustom Entertainment, Inc. (KUST) carry a correlation of -0.38, a negative link.
Data as of 2026-08-27 · refreshed every trading day · weekly returns · methodology
How correlated are ASST and KUST?
Over the past 3 years, ASST and KUST moved with a correlation of -0.38, which is negative, meaning they tend to move in opposite directions. The link has tightened recently: the 1-year correlation (0.12) runs above the 3-year figure (-0.38). Over 5 years the correlation is n/a, and the annualized covariance of weekly returns is -33876.3 %².
Among the 58 assets we track against ASST, KUST sits near the bottom by co-movement, at rank #56. The last year tells two different stories: ASST led by 16.2 percentage points, -80.4% for ASST against -96.6% for KUST. Note the risk asymmetry: ASST runs 5.8 times the annualized volatility of the other leg, so equal-weighting the two is not an equal-risk position.
How is this computed?
Pearson correlation on weekly returns: ρ(A,B) = cov(rA, rB) / (σA · σB), over windows of 52, 156 and 260 weeks. Covariance is annualized (×52) and expressed in %². Full definitions on the methodology page.
ASST vs KUST: side by side
| ASST (Strive, Inc.) | KUST (Kustom Entertainment, Inc.) | |
|---|---|---|
| 1-year return | -80.4% | -96.6% |
| 5-year return | n/a | -100.0% |
| Volatility (ann.) | 723.1% | 124.3% |
| Beta vs S&P 500 | -1.01 | 1.75 |
| Max drawdown (3Y) | -97.2% | -100.0% |
| Market cap | $2.1B | – |
| P/E (trailing) | – | – |
| Dividend yield | 0.00% | 0.00% |
| Sector / category | US Listed | US Listed |
Year-by-year returns
| Year | ASST | KUST |
|---|---|---|
| 2022 | – | -78.5% |
| 2023 | – | -53.9% |
| 2024 | -84.6% | -75.0% |
| 2025 | +50.3% | -99.9% |
| 2026 | +56.6% | -89.8% |
Calendar-year price returns; the current year is year-to-date as of the data date above.
Are ASST and KUST good diversifiers for each other?
Yes: at -0.38, the two have gone their own ways historically, which is what genuine diversification looks like.
FAQ
What is the correlation between ASST and KUST?
Using weekly returns as of 2026-08-27: -0.38 over 3 years, with 0.12 over the last year and n/a over 5 years.
Is KUST a good diversifier for ASST?
Yes: at -0.38, the two have gone their own ways historically, which is what genuine diversification looks like.
What does a correlation of -0.38 mean?
Correlation ranges from −1 to +1. Values near +1 mean two assets move together, near 0 that they move independently, and negative values that they tend to move in opposite directions. It measures co-movement, not performance.
Use this data
$ curl https://www.pairbook.io/api/v1/pairs/asst-vs-kust.json
Drop this badge in a README or notebook; it updates with the data:
[](https://www.pairbook.io/pair/asst-vs-kust/)
No key needed, free to use. Full endpoint list in the API documentation.
Related comparisons
Hubs: ASST correlations · KUST correlations
